Behind The Scenes of the Christmas Gift Guide Shoot
The Jade Christmas Gift Guide 2025 Has Arrived: Jingle, Sparkle, Shine celebrates the heart of an Australian Christmas.
This year, we’re so proud to share our digital Christmas Gift Guide — a thoughtfully curated lookbook designed to inspire, spark joy, and help you find the perfect piece to mark the season.
At Jade, Christmas means more than tradition — it’s about connection, togetherness, and celebrating under the warmth of the Australian sun. Our campaign, Jingle, Sparkle, Shine, was created as a love letter to the way we do the holidays here: poolside afternoons, long lunches with fresh seafood, the sounds of laughter as crackers are pulled, and golden light spilling over family gatherings.
We didn’t just want to show jewellery — we wanted to tell a story. Every scene was styled to feel authentic to an Australian summer: fresh produce, relaxed settings, and heartfelt moments between family and friends. The jewellery was chosen with the same care — luminous gold, vibrant coloured gems, freshwater pearls, and timeless diamonds — all designed to complement our unique festive season.
Inside the guide, you’ll find gift ideas for her, for him, and for you — from everyday classics to heirloom-worthy treasures, each piece designed to shine through the season and beyond.
Explore the themes of our 2025 campaign below.
Look 1: Long lunches, sparkles in the glass and in your jewellery.
There’s nothing quite like an Australian Christmas lunch. Seafood feasts, crisp bubbles, and sunlight dancing across the table. It’s a time of joy, connection, and celebration — and the perfect setting for fine jewellery to shine. Think radiant gold, glittering diamonds, and meaningful gifts exchanged between courses and conversation. These are the moments that last long after the last oyster is gone.
Look 2: A Christmas spent immersed in Australia’s natural beauty.
Surrounded by eucalyptus trees, open skies and golden light — this look is all about slowing down and appreciating the natural world around us. We’ve paired calming summer textures with organic, earthy jewellery: soft rose gold, Australian pink diamonds, and handcrafted finishes that echo the raw elegance of the land. It's a quiet, grounding luxury that feels both relaxed and refined.
Look 3: The joy of the perfect gift
For the one who lights up when it’s just right. There’s something magical about finding that piece — the one that speaks to a memory, a moment, or a feeling. Whether it's a delicate pendant tied up in a bow or a timeless gemstone that mirrors their personality, the right gift goes beyond sparkle. It tells them they’re known, they’re loved and that this moment matters.
Look 4: Summer picnics, sunny skies, and decadent delights.
Think fresh strawberries, warm summer days and coming together over a beautiful grazing board. This look radiates pure summer — colourful, joyful, and full of quality time spent with those you love. We’ve styled bright gemstone rings, vibrant necklaces, and fine gold details to complement the warmth of the day. It’s gifting made playful, heartfelt, and full of delight.
Look 5: Gifts for him
Tongs in one hand, a cold drink in the other. From overseeing the barbecue to kicking the ball with the kids, he does it all. Our selection of men’s jewellery combines practicality with polish — rugged bracelets, bold signets, and classic watches made to suit his every summer moment. Understated, thoughtful, and crafted to last — just like him.
Look 6: Poolside glamour
An Australian Christmas wouldn’t be complete without time spent by the water. Whether it's a dip in the pool or sunset drinks by the ocean, this is jewellery made to glow in the golden light. Think luminous freshwater pearls, aquamarine blues, and layered gold that catches every ray. The mood? Effortless luxury and barefoot elegance.
Start exploring
View the full Christmas Gift Guide here.
From our family to yours, we wish you a joyful Christmas and a sparkling New Year. Thank you for allowing us to be a part of your traditions. Here's to meaningful moments, golden days, and a little extra shine.
With love,
Gary, Laurene, Erin and the Jade Jewellers team